The family left behind all their worldly possessions and came to the USA with their greatest possessions -- their integrity, their love of family and friends, their creativity, and their love of Cuban espresso coffee.

In this television show we learn from business people -- the three Souto brothers and their employees -- who are law-governed and creativity-driven; this is the heart of capitalism and the basis of a civil society.

Where there is trust, capital becomes leveragable.

The miracle of the USA is her Bill of Rights and her Constitution, a focus on both freedoms and responsibilities. In that light, there is no better story for us to tell than of those who come here with almost nothing yet today redefine wealth because their products and services have forever changed the face of this nation and our world.

Want to see an episode of the show on TV? To find out which episode of the show is airing on your local PBS-member station,click here.

CONTACT:
Cafe Pilon
Rowland Coffee Roasters, Inc.
8080 NW 58 Street
Miami, Florida 33166
Tel: 305-594-9039; 305-513-8751
Toll free: 888-508-8751
Email: jc@javacabana.com
URL: http://www.medagliadoro.com/contact.htm

• 1500+ Questions and Answers within SmallBusinessSchool. Within every episode of the show there are anywhere from 10-to-20 questions and answers. Within the school, there is a place to record your answers to these questions. Your answers to the same questions that Hattie asks other business owners become part of your own secure database where you have options to re-display your best answers within this site as your own profile page (that is this page), essentially an executive summary , a study guide and/or a transcript. To begin to create your listing and profile, sign on here.

• What I learned from my father
  "Honesty. Your word is very important. The most important. Your word is critical. It's everything." - Jose Enrique Souto

• GO FURTHER: Spend some time with the ten key points of the case study guide (just above in the green box) and each of the related transcript segments.

• RE-READ THE FOUR FREEDOMS. The Four Freedoms speech by Franklin D. Roosevelt, the 32nd president of the USA to Congress on January 8, 1941:
  1. Freedom of Speech
  2. Freedom of Worship
  3. Freedom from Want
  4. Freedom from Fear

• STEP 7: "Mergers & Acquisitions. Your growth is solid and sustained.
  
  Rowland Roasters is at STEP 7 of growth.

• Business Type: You can study other episodes of the show by industry.

• TRADE ASSOCIATIONS & PUBLICATIONS Your professional associations in your industry are your key to continuing education, market research, collaborations, strategic partnerships, capital and so much more ... often you'll find that you enjoy like-minded people and many will become friends for life. Here are a few of the Souto brothers' associations:
  • Specialty Coffee Association of America
  • NASFT: National Association for the Specialty Food Trade, Inc.
  • Greater Miami Chamber of Commerce

• FIND YOUR STEP AND CHART A COURSE TO THE NEXT. If you already have a business, explore Steps 5 - 8. If you’re just getting started, spend time going through Steps 1 - 4. Three-dimensional business modelling is part of our research of critical ratios.

• FIRST PRINCIPLES: Starting a business is the road to economic independence for most of us average people. Read a little more to see why incorporating a business keeps the passion of the American revolution alive!

• SUPPORT PUBLIC TELEVISION:
  Become a member of your local station. If you are already, great. If not and your business is doing well, consider joining the Producers' Club ($1000).